POWER PUNS
CLIENT: MARSHALLTOWN
ROLE: DIRECTOR, Co-WRITER
PRODUCER: Scott Siepker
DP: Jon Van Allen
Christopher Cook
A :30 national commercial that aired on NBC Sports during the 2017 NASCAR Hollywood Casino 400.
Marshalltown needed to announce the availability of their Power Trowel Blades at Lowes stores. Paul and his producer were tasked with creating a commercial that would speak to an extremely targeted audience while still maintaining national appeal, all on a very short timeline.
His solution was self-aware humor, Scott brought the puns, and a week later we had this ready to air.