project name


“The rest of you watch the right-side of the screen…”

  • Client:


A :30 national commercial that aired on NBC Sports during the 2017 NASCAR Hollywood Casino 400.

Marshalltown needed to announce the availability of their Power Trowel Blades at Lowes stores. Scott Siepker and I were tasked with creating a commercial that would speak to an extremely targeted audience while still maintaining national appeal.

I wrote a concept that incorporated this dilemma via self-aware humor, Scott brought the puns, and a week later we had this ready to air.

It was produced by Scott Siepker, directed by me, written by the two of us, and lit by Jon Van Allen and Christopher Cook.