02 Jan 2012

Iowa Nice

Less than 48 hours ago Scott Siepker

02 Jan 2012

Less than 48 hours ago Scott Siepker and I started working on a video that just went viral. It is the “8th hottest” item on Reddit’s front page and will be featured on several media outlets, including a probable mention on MSNBC’s Rachel Maddow show.

People who know me might be a bit surprised at the language and tone of the piece. Our goal was to create a character that was the precise opposite of the Iowan stereotype. I admit we may have gone a bit overboard with the profanity, but most viewers seem to be interpreting the video in the spirit it was intended, which is tongue-in-cheek and ultimately light-hearted. A very warm thank you to everyone who helped make this a success by spreading it around. If you haven’t seen it yet, here is a link to a version with certain words edited out:

UPDATE: “Iowa Nice” eventually made the front page of YouTube, was featured by MSNBC, CNN and the BBC, several prominent blogs (Huffington Post, the Atlantic and GQ), as well as numerous regional news outlets. Several days later, it surpassed 1,000,000 views.

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